Werewolf Week is one of the biggest and most successful brand activations on the Wattpad platform! It's a celebration of the beloved genre, which often doesn't receive enough recognition in mainstream bookstores. 

 

I provided and presented the creative direction to key stakeholders and developed two concepts strong enough to allow for the first-ever A/B testing of Werewolf Week in 2022! I worked in Adobe Photoshop to design printed merchandise, on-platform marketing material and content for social media.